PRESS

Here you can find corporate news releases and contact details for our media team.

NEWS RELEASES

Daniel Juhlin appointed new CEO of Plantasjen

6 November 2017.

Daniel Juhlin has been appointed new CEO of Plantasjen, the Nordic region's leading chain for sales of plants and gardening accessories. Daniel Juhlin has extensive experience from the consumer goods and retail sector, most recently as CEO of Byggmax AB, which is part of Byggmax Group AB. He will assume the position in December this year.

Daniel Juhlin has more than 15 years' experience from the consumer goods and retail sector. He most recently served as CEO of Byggmax AB, part of Byggmax Group AB, prior to this he was deputy CEO of Byggmax Group AB and Head of Marketing- and IT/online. Earlier positions include CEO of Candyking Sverige AB and CEO of Friggs AB. He is 43 years old and has a degree in Industrial Economics from the Royal Institute of Technology in Stockholm. Daniel will assume his position as CEO of Plantasjen in December. 

"In recent years, Plantasjen has implemented a number of initiatives, such as the launch of small-format store concepts, changes to the supply chain and the acquisition of SABA Blommor AB. Daniel will contribute to Plantasjen's onward journey through his previous experience from consumer product companies and working in sales development, operational improvements and e-commerce focusing on the customer. His background is suitable for Plantasjen's plans to develop e-commerce solutions and thereby renew its customer offering with the goal of improving customer satisfaction," says Hilde Britt Mellbye, Chairman of Plantasjen.

Plantasjen is the Nordic region's leading chain for sales of plants and gardening accessories with around 120 stores in Norway, Sweden and Finland and a primary focus on consumers. Sales amounted to NOK 3,624m and adjusted EBITA to NOK 293m in 2016.  

For press release from Ratos, go to: ratos.se/en/Press/

For further information, please contact:

Hilde Britt Mellbye, Chairman Plantasjen, +47 997 16 617

Plantasjen is the leading brand for plants in the Nordics. With more than 120 stores in different formats and a growing number of smaller shops closer to people in Norway, Sweden and Finland we continue to strive for our mission - Improving life with plants for the many. Plantasjen has revenues of more than 3,5 billion NOK and 1,000 employees with a passion for plants. During 2016 we helped approximately 13 million customers to improve their life with plants. Since 2016, Plantasjen is owned by the Nasdaq Stockholm listed investment company Ratos.


Plantasjen is acquiring SABA Blommor AB - Leaps from 40 garden centers to over 700 points of sales

29 mars 2017.

Plantasjen is acquiring SABA Blommor AB, one of the leading service providers of in-store solutions for flowers in Sweden. With over 700 points of sales across the country, mostly in the grocery segment, the acquisition propels Plantasjen's journey from garden center into a leading brand for plants.

Plantasjen is strengthening its position through the acquisition of SABA Blommor AB from SABA Logistics, a Dole Food Company. The company has approximately 160 employees, and an annual turnover of approximately SEK 330m. With the acquisition Plantasjen leaps from 40 garden centers to over 700 points of sales.

"Through combining SABA's more than 700 points of sales and competence as a leading supplier of flowers to the grocery segment, with Plantasjen's industry leading supply-chain and know-how of plants, we will increase the availability for our customers. The acquisition is an important part of our strategy to create a unique offering with an outstanding supply-chain and increased market presence for more people to enjoy life with plants," says Plantasjen's CEO Jon Abrahamsson Ring.

In addition, SABA is not present in Norway and Finland where grocery sales of plants are less developed but fast growing which provides additional opportunities for Plantasjen's growth going forward.

The acquisition is subject to approval by the relevant authorities and is expected to be completed in the second quarter.

For press release from Ratos, go to: ratos.se/en/Press/

For further information, please contact:

Johan Ramsten, Media relations Plantasjen, Ph: +46 70 9711285

Plantasjen is the leading brand for plants in the Nordics. With more than 120 stores in different formats and a growing number of smaller shops closer to people in Norway, Sweden and Finland we continue to strive for our mission - Improving life with plants for the many. Plantasjen has revenues of more than 3,5 billion NOK and 1,000 employees with a passion for plants. During 2016 we helped approximately 13 million customers to improve their life with plants. Since 2016, Plantasjen is owned by the Nasdaq Stockholm listed investment company Ratos.




Ratos acquires Plantasjen


27 September 2016. 

Plantasjen, the company that improves life with plants for the many, will be supported by a new owner. Ratos, an investment company that owns and develops unlisted medium-sized Nordic companies, has signed an agreement to acquire 100% of the shares in Plantasjen from the existing owner Apax Partners.

"The plant industry has considerable potential. Plantasjen's operations are based on a positive core product that customers and employees cherish and have a genuine interest in. Plantasjen has a strong brand and a broad establishment in the Nordic region, and operates within an attractive market segment where we see considerable development potential to further build on these strengths. Combined with Ratos's experience, competence and capital, the capacity represented by the leading brand of plants in all channels offers great potential to further strengthen our market position in the Nordic region," says Jon Abrahamsson Ring, President and CEO of Plantasjen.

The acquisition is subject to approval by the relevant authorities and is expected to be completed in the fourth quarter.

For the full press release from Ratos, go to: http://ratos.se/en/Press/

For further information, please contact:
Johan Ramsten, International, Swedish and Finnish media relations at Plantasjen, +46 70 971 12 85.
Harald Bjørland, Norwegian media relations at Plantasjen, +47 908 58 221.
Elin Ljung, Head of Corporate Communications at Ratos, +46 8 700 17 20.


ABOUT PLANTASJEN



Plants are good for you. Plantasjen's mission is to improve life with plants for the many.

With over 120 stores in different formats and a growing number of smaller shops across Norway, Sweden and Finland, Plantasjen is the leading brand for plants in the Nordics and a clear category leader with annual sales of over NOK 3.5 billion since 2013.

Thanks to its more than 1,000 employees with a passion for plants and its outstanding supply-chain, Plantasjen offers a unique range of plants and solutions for plants, an offering that generated over 12 million customer transactions the last year.







International and Scandinavian corporate media enquiries

Norway
Harald Bjørland
Media adviser
Phone: +47 908 58 221
E-mail: media@plantasjen.no

International, Sweden and Finland
Johan Ramsten
Media adviser
Phone: +46 709 71 12 85
E-mail: media@plantagen.se

Media enquiries regarding product offering, plants and solutions for plants
Norwegian media contacts
Swedish media contacts
Finish media contacts