MANAGEMENT

Daniel Juhlin, CEO

Daniel Juhlin is CEO of Plantasjen since December 2017.

He has more than 15 years’ experience from the consumer goods and retail sector incl. executive positions as CEO of Byggmax AB, CEO of Candyking Sverige AB and CEO of Friggs AB. Daniel holds a degree in Industrial Economics from the Royal Institute of Technology and is a Swedish citizen and resides in Sweden.

Magdalena Rodell Andersson, Deputy CEO/Chief Financial Officer

Magdalena Rodell Andersson has been the Deputy CEO and Chief Financial Officer of the Group since January 2014. Between June 2017 until December 2017 she was also the Acting CEO. Prior to this, she served as Chief Financial Officer of the Filippa K Group for five years. Prior to this, Ms Rodell Andersson held several executive positions within the grocery retail industry, including as Administrative Officer at Vi-butikerna for three years and Head of Controlling at Coop Forum for one year, both in Sweden. Ms Rodell Andersson holds a Master of Accounting and Finance from Stockholm School of Economics. Ms Rodell Andersson is a Swedish citizen and resides in Sweden.

Anders Bjurud, Managing Director Sweden/COO

Anders Bjurud has been Managing Director Sweden/COO since January 2017. He has also been the Head of Product Range and Supply Chain of the Group from 2013 to 2016. Prior to his appointment as Head of Product Range and Supply Chain of the Group, Mr Bjurud held various executive positions in the IKEA Group, including serving as Head of Global Research of Inter IKEA Systems BV for one year, Business Area Manager, Bed & Bathroom for one year, Vice President & Global Project Manager of IKEA Canada for one year, Vice President of IKEA Canada for five years and CFO of IKEA Sweden for three years. Prior to this, Mr Bjurud served as President/CEO of The Body Shop Svenska AB for five years. Mr Bjurud has extensive retails experience from working within retail since 1983. Mr Bjurud graduated from the Military Service Officer School in 1983 and has since then participated in and led several training programs and is licenced for DISC Personal Profile Analysis. Mr Bjurud is a Swedish citizen and resides in Sweden.

Peter Tichelaar, Range & Supply chain Director

Peter Tichelaar has been the Range & Supply chain Director since January 2017. Prior to his appointment as Range & Supply chain Director, he served as the Head of Life with Plants and Global Purchase Director of the Group since January 2014. Prior to this, Mr Tichelaar held various other executive positions in the Group, including serving as Director/Purchase Manager Indoor and Outdoor Plants of the Group for six years, the Managing Director of Plantasjen Sweden for two years and Purchase and Marketing Manager for four years. Prior to this, Mr Tichelaar held various executive positions in the previous Swedish garden centre chain Växus which was acquired by Plantasjen in 2002. Mr Tichelaar holds a degree in Horticulture and a degree in international (flower) trade from R.M.Tu.S College of higher learning in the Netherlands. Mr Tichelaar is a Dutch citizen and resides in Sweden.

Rolf Baisgård, Managing Director - Norway

Rolf Baisgård has been Managing Director - Norway of the Group since 2007. Prior to his appointment as Managing Director - Norway of the Group, Mr Baisgård served as a Store Manager in two Norwegian IKEA stores for five years, consultant at Personal Utvelgelse AS for five years, CEO of Møller & Co Norge AS for five years and CFO of Levi Strauss Norway AS for six years. Mr Baisgård holds Master of Laws from the University of Oslo. Mr Baisgård is a Norwegian citizen and resides in Norway.

Annika Järvensivu, Managing Director - Finland

Annika Järvensivu has been Managing Director - Finland of the Group since June 2013. Prior to her appointment as Managing Director - Finland of the Group, Ms Järvensivu served as Director of Retail Operations in Musti ja Mirri Oy for 2.5 years and Deputy Managing Director of Aleksi 13 for 7 years. Ms Järvensivu holds a MKT degree from Helsinki Marketing School and has also graduated from Esbo Commercial College in Finland. Ms. Järvensivu is a Finnish citizen and resides in Finland.