OUR STORY

In 30 years, Plantasjen has grown into the clear market leader in the Nordic region. We offer our customers a unique range of products and solutions that help them succeed with plants.

THE FIRST SEED
It all began in Norway in 1986. Two entrepreneurs set up a plant shop adjoining a greenhouse. Their approach was not just to sell plants, but also to give customers good advice about how to cultivate them successfully. This was a business idea that very quickly took root. And after a while the two founders decided to exploit their local concept on a nationwide scale.

FAST GROWTH IN NORWAY
Step by step, outlets were established all over the country following a garden center concept. The approach was gradually polished, tested and proved. By the beginning of the new century there were close to sixty Plantasjen garden centers in Norway. In little more than ten years, Plantasjen had become the undisputed domestic market leader in its field.

BRANCHING OUT IN THE NORDIC REGION
At this time management saw an opportunity to introduce its successful business idea in some of the other Nordic countries. To win a strong foothold quickly in Sweden, the Växus chain was acquired in 2002 and transformed into Plantasjen garden centers. As the next natural step, the concept was also planted in Finland where new garden centers were established.

IN FULL BLOOM
Today, Plantasjen's network consists of more than 120 stores in different formats and a growing number of smaller shops across key population centres in Norway, Sweden and Finland. The company is the clear leader in the market for plants and solutions for plants in the Nordic region in terms of both revenue and brand recognition. Over 1,000 dedicated employees possess an outstanding expertise and a passion for plants. And this is backed by the industry's leading supply chain for plants.

CULTIVATE YOUR SOUL!
Plantasjen today offers its customers a unique range of products, semi-ready and ready-to-enjoy solutions. We help our customers succeed with plants. For a good reason: plants not only look good, they also interact positively with our minds, bodies and the environment. By improving life with plants for the many people, Plantasjen also improves quality of life for everyone.